There have been rumors circulating about an Itunes subscription music model that could be available by the end of the year. For those of you who have never tried the subscription model, its a great way to check out tons of new music without having to purchase every single track. For the price of around 1 CD a month, you can stream, download, and transfer to a compatible digital audio player as many songs as you like. The only thing you can't do is burn songs to a CD. As long as you keep paying the monthly fee, you can keep listening to the songs for as long as you want. As soon as you cancel the service, the songs expire and can no longer be played. Currently, the subscription based model is only available on services like Rhapsody, Napster, Zune, and Yahoo Music Unlimited.
An Itunes subscription service would be a serious threat to these other services who currently have found a niche that Itunes hasn't pursued. It will be curious to see if all of these services would be able to survive a direct attack from Itunes.
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